Privacy policy
4 Best Brand Ltd
Last updated: 23 January 2026
This Privacy Policy describes how 4 Best Brand Ltd (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.4bestbrand.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).
For the purposes of the UK General Data Protection Regulation (“UK GDPR”), 4 Best Brand Ltd is the data controller of your personal information.
1. Company Information (Data Controller)
Company Name: 4 Best Brand Ltd (Private Limited Company)
Registered Office:
Unit 501, Leroy House
434–436 Essex Road
London
N1 3FY
United Kingdom
Contact Email: info@4bestbrand.com
2. Personal Information We Collect
We collect personal information in order to provide and improve our Services. This may include:
- Identity & Contact Information: name, billing address, shipping address, email address, phone number
- Order Information: products purchased, payment confirmation, delivery details
- Account Information: login credentials, preferences
- Customer Support Information: information you provide when contacting us
- Technical & Usage Data: IP address, browser type, device information, interaction with the Site
We do not store or process full payment card details. Payments are handled securely by third-party payment providers.
3. How We Use Your Personal Information
We use your personal information to:
- Process and fulfill orders
- Arrange production, preparation, and shipping of products
- Communicate with you regarding your orders or inquiries
- Provide customer support
- Improve and optimize our Services
- Comply with legal and regulatory obligations
- Prevent fraud and ensure security
Our legal bases for processing under UK GDPR include contractual necessity, legal obligation, legitimate interests, and consent where applicable.
4. Production, Fulfilment & International Data Transfers
Our company is established in the United Kingdom.
The production, preparation, and logistics processes for our products are carried out in Türkiye.
For the purpose of fulfilling orders and delivering our Services, certain personal information (such as name, address, and order details) may be shared with our production and logistics partners located in Türkiye.
Any such transfers are limited to what is strictly necessary and are carried out with appropriate technical and organisational safeguards in accordance with UK GDPR requirements for international data transfers.
5. Sharing Your Personal Information
We may share your personal information with trusted third parties only where necessary, including:
- Shopify (e-commerce platform)
- Payment service providers
- Shipping and logistics partners
- IT, analytics, and security service providers
These parties process personal data only for the purposes specified by us and in accordance with applicable data protection laws.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to operate and improve our Site, analyze usage, and enhance user experience.
Cookies may include:
- Strictly necessary cookies (site functionality)
- Analytics cookies (performance and usage insights)
- Marketing cookies (only where consent is provided)
You can manage or withdraw your cookie preferences at any time via our cookie banner or browser settings.
For more information about Shopify-related cookies, please see:
https://www.shopify.com/legal/cookies
7. Data Retention
We retain personal information only for as long as necessary:
- Order and invoice data: up to 6 years (legal and tax obligations)
- Customer support communications: up to 24 months
- Marketing data: until consent is withdrawn
8. Your Rights Under UK GDPR
You have the right to:
- Access your personal information
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).
9. Children’s Data
Our Services are not intended for children, and we do not knowingly collect personal data from individuals under the age of 16.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
The updated version will be posted on our Site with a revised “Last updated” date.
11. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us at:
📧 info@4bestbrand.com